Based on pioneering new film chemistry, Polaroid's new 690 film offers an unprecedented level of quality and consistency for professional proofing applications. New 690 film offers significant improvements in colour, consistency and tolerance - quite simply, it is Polaroid's best ever colour peel-apart instant film! With a 690 print you can check the precise colour, lighting, composition and exposure setting before making an exposure on transparency film.
We know that film consistency is critical for any professional photographer, and with 690 you can confidently expect to produce the same high quality results on every sheet, in every box and across every batch. 690 incorporates new film chemistry that is less sensitive to changes, which results in consistent, balanced images every time. Temperature, development time, or the speed of "pull through" the processing rollers does not impact image quality.
New, true-to-life 690 offers the greatest colour saturation of any professional film in the Polaroid range. Groundbreaking technical improvements mean that 690 will produce brighter, more intense colours that result in crisp, sharp images. Each 690 print will reproduce pastels and shadow areas in greater detail. "Several tests confirmed that this exceptional new film gives customers exactly what they want," says Markus Mahla, Worldwide Category Marketing Manager. "690 sets a new quality standard and we are confident that professional photographers everywhere will be thrilled with the excellent and consistent results."
690 film is the latest addition to an established family of quality colour pack films that provide everyday practical solutions for busy photographers, from proofing to final art as well as a wide range of products for creative techniques and fine art. Further support is available through Polaroid's valued technical sales support team.
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